The class is designed for employees who need to understand best use practices for integrating their business with their web site.
The class provides students with the information they need to:
Create strategies, set direction, identify goals, build an ROI for your web site
- Identify resources necessary to create effective business services over the web
- Design business services that hit target goals
- Create an infrastructure to support your business needs
- Integrate business procedures within your web site
- Effectively plan and manage your web site
- What the student will walk away with:
- Understanding of how to use the web more effectively within your business
- Relevant trends, analysis, concepts, and direction
- A methodology to create a realistic plan that meets company goals
- Using your web site to solve today's issues
- Skills and concept to create clearly articulated direction
- Creation of a functioning project plan for integrating services within your company
- Identifying and managing the people and technology involved our web site, tips and
techniques for creating an effective site
- Creating customer traffic over the Internet
- Maximizing effectiveness of an existing site
- Learn from real business cases not found in magazines or newspapers