Most companies want to improve the online shopping segment of their web site.
When you integrate your web site with your business
online shopping turns your
web site from a passive
information source to an
active sales tool.
- The information on an
online shopping site needs
to provide visitors with the
information necessary to
make a buying decision.
- Navigation on the site
needs to be simple and
intuitive: Visitors will
become frustrated, and will
leave the site if it takes too
long to download a page
or it takes too many
screens to get them where
they want to go.
- Marketing programs need to drive
visitors to your web site.