Anyone wondering how to redefine and refocus their web site so that it performs effectively will benefit from reading this book.
Book's purpose:
How companies can benefit by better integrating their web site into their business
- How to choose solutions that are right for your company
- Understanding the technology behind e-commerce
- How to effectively implement and manage your web site
- What you will walk away with:
- An understanding of E-commerce
- An understanding of the technology you will need to create an E-commerce service
- Realistic use of E-commerce to meet your business objectives
- Creation of an E-commerce business plan that meets your company's goals
- Turning the concept into a clearly articulated direction
- Identifying and managing the people and technology involved in creating a site
- Marketing your service
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